Section Allemande

 

07/06/2023 (Post 1)

    *This post was meant to be posted for 07/06/23, I apologize for any inconvenience!*

    The next four posts are going to be about a graphic designer that I have researched before with these blog posts, Herbert Bayer. Information about his life and career will be available in the source link at the end of each article, as well as previous posts of mine. Ever since I started researching Bayer's work, I was interested in seeing how his designs became so well known at the time of his career. He was very well known when the Bauhaus starting gaining popularity. I even have a post prepared about a poster he designed for the Bauhaus specifically. The more I research Bayer's designs, the more I appreciate his way of creating a simple approach to get a point across. 

    This particular design is called Section Allemande. This magazine page/ad is an example of Early Modern design because of the simple geometric shapes that Bayer includes. Also, because the color palette is simple, but yet creates an big impact to the design in terms of creating light and shadow. Bayer also includes a photograph of a person in the middle of the page. While the photograph may not be the most important aspect for Early Modernism. It was uncommon at the time to see smaller photographs in graphic design, but this is where the importance of experimenting comes to mind.  

    Section Allemande is important to Early Modernism because of the small photograph. Since Bayer experimented with the size of the photograph, and began the idea of including smaller photogtaphs, he created a new idea for future graphic designers throughout history. 

Image Citation:

Bayer, Herbert. Section Allemande. 1920s-1930s? (Image Source does not give the year created). Magazine (Ad or Page). Found the image on July 6th, 2023. Found image information on http://thinkingform.nyc/2012/04/05/thinking-herbert-bayer-04-05-1900/. Source: https://www.famousgraphicdesigners.org/herbert-bayer.