Piccadilly Extension

06/27/2023 (Post 2)

    *This post was meant to be posted for 06/27/23, I apologize for any inconvenience!*

    My last post for today is one final design created by Edward McKnight Kauffer, as I mentioned before all information for this post is located in the links at the end of the article. This poster was an advertisement for an event that was happening in Finsbury Park. 

    Piccadilly Extension is an example of Early Modern design because of the fact that this poster design is even stronger than my post from earlier today. Not only are there multiple typefaces and are all sans-serif, but also the illustrations look so realistic that they could look like photographs. Again, using the minimal approach is what really brings out Early Modern design in general. 

    This design is important for the Early Modernism period because of how some of the text has been "altered" (ex: The bottom of the poster, the word "to" is only in a blue outline. There is no color inside the string of letters like "Arnos Grove"). Also, the illustration of the device being displayed "cuts" into the string of text in the word "Extension". 

Image Citation:

Kauffer McKnight, Edward. Piccadilly Extension. 1932. Poster. Found the image on June 22nd, 2023. Found image information on https://www.ltmuseum.co.uk/collections/collections-online/posters/item/1983-4-3413. Source: https://www.oneclub.org/adc-hall-of-fame/-bio/lester-beall.